College planning made so simple, a college organizer made so easy, it's magic. Take the stress out of the high stakes college application process.

The College Application Wizard – Your Personalized College Organizer


The College Application Wizard is the most personalized, comprehensive, streamlined and anxiety-reducing way to navigate college admission and financial aid applications. By ensuring that you know the requirements and deadlines for each college, we will help you put your best foot forward in this important process.  No nagging, no headaches, just helpful tips and an organized plan custom tailored for you.  It’s online and extremely affordable.  This is a small investment with great benefits.  Students and parents appreciate the ease, convenience, and relief from all the nagging, anxiety and worry.


Meet the Wizards


Lynell Engelmyer

Lynell Engelmyer

Lynell Engelmyer

Lynell Engelmeyer is the President (Chief Wizard) and Co-Founder of The College Application Wizard.

Lynell’s 20 years of experience as a  college counselor, consultant to The College Board, an Associate Director of Admissions and Director of Financial Aid have given her a unique insider’s perspective to the college application process.   She has helped  countless students and parents navigate the path to college.  She also volunteers her time with several non profit organizations to help low income students go to college.  Before establishing her own successful college counseling practice, Lynell worked for The College Board, the makers of the SAT and the AP Program. Lynell held positions in the Admissions offices at Union and Hartwick Colleges and served as the Director of Financial Aid at  Lebanon Valley College.

She is the author of Moving Forward – What Parents and Teens Need to Know About the Path Leading to College and the Internet Guide for College Bound Students.

Lynell received her M.S. degree in Higher Education Administration from the University of Pennsylvania and graduated summa cum laude with a B.S. degree in Business and Political Science from Albright College.

Lynell makes her home in upstate New York with husband and children, who are not yet college-bound but will be soon.  They can’t ask for a better in-house expert than Lynell!



Kelly Herrington

Kelly Herrington

Kelly Herrington is the co-founder of The College Application Wizard.

Kelly is a graduate of Union College, where he then worked as an Associate Dean of Admissions and served as the Director or International Admissions. He is presently a college counselor at an independent school in Seattle. Kelly received his master’s degree from the University of Pennsylvania.  He is a national leader in the community based movement to improve access to higher education and speaks on admissions topics to groups across the United States.  Kelly’s articles on college admissions have appeared in the Washington Post, the National Association for College Admissions Counseling Journal and most prominently in his grandmother’s scrapbook.  He helped create the NYSACAC Camp College program, has served as a NYSACAC College Delegate and was the recipient of NACAC’s rising star award in 2003 and the John Muir Editor’s Award in 2005.

Kelly makes his home near Seattle, Washington where he is an accomplished tri-athlete, and loves a good book, good friends, a good run or 200 mile bike ride to relax.


Among authors, speakers and experts in the college application process, there are few as well-versed, articulate and funny as Lynell and Kelly.  Contact them here.